CASE HISTORY AND SAMPLE CLIPS
Helping a Museum Expand the Audience for its Works
Ninety percent of the artifacts of the Smithsonian are, at any time, locked away in warehouses, due to shortage of space for exhibits or the fragile nature of the objects. And only visitors to Washington can see those objects on exhibit.
We worked with museum on projects that help solve this problem, articulated best by Michael Heyman, provost, who told his staff they must find new ways to “Bring the Smithsonian to the people.”
We matched the museum with a company that had developed a technology allowing them to create 3D images of any object that can be photographed, quickly and inexpensively. T
Objects from all 16 Smithsonian museums were selected to be included in a CD-ROM, which we promoted. We were involved in numerous other applications for this technology within the Smithsonian over the next two years
We then contacted Hillary Clinton, who agreed to promote this new technology under her Education Initiative. The Bohle Company was responsible for all national TV, radio and print coverage of her press event, held at an inner city school in Washington, D.C.
Since then, museums all over the world have imaged important collections, to be displayed electronically and shared over the Internet.
