CASE HISTORY AND SAMPLE CLIPS
Building Buzz for BuzzDash
When BuzzDash.com needed to build up traffic to their online community site, a place where anyone can poll public opinion, they turned to The Bohle Company for its expertise in media relations. So, how do you get big national coverage for an unknown social media site?
TBC targeted top reporters and crafted individual story pitches for each one. To start the ball rolling, TBC placed BuzzDash in PC World’s 25 Web Sites to Watch feature. The team then secured stories with Los Angeles Times, Wall Street Journal, Boston Herald and The Oregonian.
We also booked interviews for CEO David Gerken on a half dozen syndicated radio shows that cover consumer electronics and technology.
