CASE HISTORY AND SAMPLE CLIPS
Postcards from the Cutting-Edge:
Bohle Launches 3D MMO on Android
Spacetime Studios, the developer behind the Pocket Legends franchise self-launched in April 2010 on iPhone, needed an agency to make the game on Android just as successful. The indie developer wanted trade stories and press appointments at game conferences — corporate PR – as well.
Bohle went all-out, generating broad coverage first for the open beta and then for the final release of the title on Android a week later securing stories/posts on Gizmodo, Pocket Gamer, Android and Me and Tom’s Guide. Bohle also placed a post-mortem with Develop magazine and a Q&A with Game on Mac.
The results were clear: in less than 3 weeks time, the game was downloaded by more than 250,000 users and quickly became one of the biggest titles on Android.
