CASE HISTORY AND SAMPLE CLIPS
Launch of “Hi, How Are You” Game for the iPhone
The Bohle Company helped start up studio Dr. Fun Fun promote its first game, a delightful side scroller for the iPhone featuring the music and art of Daniel Johnston, an iconic figure with bipolar disorder, a recurring health issue for him throughout his life.
Strategies:
• Leverage Daniel Johnston’s cult status as a folk musician and artist to interest editors in multiple categories of media – game, music and art
• Make use of social media to spread the news and maximize the impact of each hit
Results
• Top-tier placements with The New York Times, The Guardian, Gizmodo, Boing Boing’s Offworld, NPR, PocketGamer.co.uk, Edge Online and Texas media, local for Johnston, to name a few
• In the first week alone, Hi, How Are You climbed to number 52 in the Top 100 paid iPhone Apps – and number 31 in the Games category.
