CASE HISTORY AND SAMPLE CLIPS
When it Comes to Horror, Bohle Makes ‘em Tremble
Vivendi Games (then Vivendi Universal) brought on The Bohle Company to help the studio generate media coverage for the horror-themed first-person shooter F.E.A.R. (short for First Encounter Assault Recon) developed by Monolith Productions. The studio wanted the title to become so popular it would drive development of a multi-game franchise, allowing the studio to introduce sequels.
Our first effort was to pre-place coverage in all the major men’s media – Wired, Playboy, Penthouse. We also lined up the sci-fi and horror books. Then we moved on to PC and lap top print.
Finally we handled newspaper coverage, securing two separate features in the New York Times, an AP story and a USA Today piece and several regional daily newspaper reviews.
We also arranged three pieces of coverage on MTV.
To get onto the move and film trade so beloved by the studios, we suggested using a top director of horror films as a spokesperson to evaluate the work, generating a placement in the Hollywood Reporter. We also refreshed initial summer publicity with Halloween features and year end rounds ups. The result was a sellout, and Vivendi moved on to sequels.
