CASE HISTORY AND SAMPLE CLIPS
Kids Choose Their Own Media Adventure
When Lean Forward Media, the producers of the Choose Your Own Adventure: The Abominable Snowman interactive movie, wanted to supplement their publisher’s PR efforts with DVD reviewers with a little out of the box thinking they signed up The Bohle Company.
We pitched a trend story to the Wall Street Journal about the advances in interactivity in children’s games and explained to automotive journalists that those new in-car DVD players can play more than just cartoons. Tech and online lifestyle editors covered the title under family-friendly game sections.
In today’s media market, your PR agency needs to be creative.