CASE HISTORY AND SAMPLE CLIPS
Making Packard Bell a Household Name
Packard Bell brought us on to establish the company as the leadership brand in the home market. We launched all of their PC lines, representing the company at trade shows, handling review programs and analyst relations.
We also lead the company’s branding, pitching and securing firm profiles (often multi-page) in Forbes, Business Week, Fortune and the Wall Street Journal.
When Packard Bell’s corporate headquarters were destroyed in the Northridge earthquake, we kept that out of the news.
We fought back when Compaq sued the company, generating “David versus Goliath” coverage in USA Today. We handled an Attorney General Investigation and a shooting in the plant.
Over a nine year period, during which the company grew from $10 million to $4 billion in sales, before being successfully acquired by NEC at a huge profit, Packard Bell did not have any corporate or product advertising. Their only external marketing arm was The Bohle Company.