CASE HISTORY AND SAMPLE CLIPS
The Bohle Company Promotes Oh So Fine Chocolate
DeBrand asked The Bohle Company to help the company garner exposure in holiday gift guides for its gourmet DeBrand chocolate offerings.
Strategies:
• Distribute clever pitches to key specialty and gourmet media, featuring distinctive products
• Follow up, offering with product samples
Results:
• Bohle earned more than 25 major placements in national and regional consumer media in less than three months, including Bite of the Best, Upscale Living and Luxury Las Vegas
• DeBrand’s “Pennies from Heaven” were included in a holiday gift spot on NBC’s Today show
