CASE HISTORY AND SAMPLE CLIPS
Promoting an Ecommerce Site with Celebrity, Hollywood Events
To promote the Beverly Hills Cigar Club, The Bohle Company positions CEO Vin Lee as an expert not only on everything about cigars but as an expert on the affluent lifestyle.
We help Lee issue his personal picks for the “best smokes” for major holidays and celebratory events like weddings and the Super Bowl. We also make sure he is featured in lists of prominent personalities, like Haute Living.
We post daily to a cigar blog we created for cigar lovers, Cigar Club News.
We also identify events, like PDiddy soirées, after parties for the Golden Globes, Oscars and other Hollywood award programs and the Cannes Film Festival, where the site and his private brands can get good exposure. This effort includes working with stylists for the stars and network reporters, and gets the Louix cigar, sold under his private brand, Goldwin Tobacco, featured in fashion spreads in major luxury lifestyle magazines.
We also arrange broadcast interviews. A recent hit included the opportunity for Lee to host an hour program on cigars and cigar etiquette for Wealth TV’s Smoke series.