CASE HISTORY AND SAMPLE CLIPS
Corporate Coverage for B2B Security Company
WatchGuard had grown to be a major player in the network security space by aggressively seeking out and acquiring companies with cutting edge tech. But company executives realized the promotion of their products was only half the story, they needed a PR agency skilled in corporate PR as well as B2B product coverage.
We first pushed hard to secure prominent coverage of Watchguard’s latest products in security and networking media, nailing nice stories in pubs like Info Security Magazine, Light Reading and Network World.
Special attention was also paid to reseller publications CRN and VAR Business to assist the sales force pushing into new territories.
Local business as well as trade coverage was achieved for executive hires and milestone releases.
When WatchGuard acquired new companies, The Bohle Company coordinated efforts with internal marketing teams to maximize coverage.
Using first breaks and one-on-one pitches, we were able to get WatchGuard acquisitions coverage in national newspaper such as the New York Times and financial publications including Mergers & Acquisitions, The Deal, Bloomberg and CBS MarketWatch,
