CASE HISTORY AND SAMPLE CLIPS
Balancing the Books for the Fortune 500
BlackLine, boasts industry giants eBay, AT&T, Northrop Grumman and Cox Communications among its all-star roster of clients.
When BlackLine Systems realized its competitors were out promoting themselves and making headway in a market where BlackLine clearly offered a superior software package, the company came to The Bohle Company for help. TBC’s initial strategy was to quickly gain visibility with key industry influencers. So, in just a few short weeks, TBC was on the road with BlackLine CEO and founder Therese Tucker telling the BlackLine story to select industry analysts and consultants following the ERP and financial reporting arenas. The firms visited included IDC, Forrester, Aberdeen Group and AMR Research.