CASE HISTORY AND SAMPLE CLIPS
Putting Emphasis on Corporate CyberSecurity Threats
With all the heightened concern lately at the national level about “cybersecurity,” The Bohle Company was pleased be called to help b2b security technology provider ActivIdentity.
In just the first few weeks of the program, TBC identified a planned story in USA Today on “internal corporate intrusions.” We offered insight from AI CEO Grant Evans on ways companies can employ authentication and credential management products to safeguard their companies against the increasing threat of current and/or laid off employees accessing sensitive data. The USA Today piece ran as the cover story in the “Money” section, complete with quotes from Evans.
Over the next year, solid coverage for news releases was arranged in trades in both the U.S. and Europe. The Bohle Company also handled all editorial calendar placements, arranged for and edited opinion pieces, wrote original blog posts, set up meetings at industry trade shows and handled both trade and financial media and analyst tours as well as financial media briefings until the company’s acquisition by ASSA ABLOY, Parent Company of HID Global.