CASE HISTORY AND SAMPLE CLIPS
Building Expo Attendance through Traditional and Social Media
The Society of Manufacturing Engineers (SME) provides knowledge, education and networking opportunities for engineers through its many programs, expositions, technical conferences and events, publications and its online training division, Tooling U.
The Bohle Company helps SME alert manufacturing practitioners to the opportunity to learn about the latest manufacturing technologies and to see the most up-to-date manufacturing processes at the various trade expositions produced by the association.
We handle PR for the shows, which has grown to include innovating on Twitter, Linked In and YouTube as well as writing and distributing news releases, setting up pre-show speaker interviews, working with executive committee PR people, providing video and Q&As to bloggers and responsibility for media rooms, awards programs and promotion of the conference from the show floor.
Shows in the mix include WESTEC, RAPID, co-located with 3D Imaging and AeroDef Manufacturing Expo and Conference.